The paper explores the relationship between the source of a goal and the tendency to escalate commitment to it, even when it may not be beneficial. The authors identify a new type of goal source - "inherited goals" - goals that are passed on from others and not set by the individual. They conducted two laboratory experiments to compare the effect of inherited goals on escalation of commitment with self-set and assigned goals. The study found that individuals who had inherited goals are less likely to fall into the escalation trap, i.e., continue to invest in a losing course of action. This suggests that the source of a goal can significantly impact decision-making processes and outcomes.
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